Consensus Point provides next generation prediction market research for clients across all industries. Using Huunu, our prediction market research and analytics platform, we capture the wisdom of a collective audience to uncover forward-looking outcomes for better business decisions.
We believe prediction markets are the best method to confirm unmet, unknown and unspoken consumer needs.
- Will consumers value this new product?
- Will millennials respond to this new claim?
- How will different geographies react?
- Which message drives click-through rates?
- Which package design will excite the retailer?
- Will prices go up in my category and by how much?
Our respondents become partners in predicting. It’s behavioral science made simple.
- Who raised their hand? “Judgment”
- How quickly? “Emotion”
- How high was it? “Confidence”
- And exactly why? “Rationale”
Huunu’s technology combines crowd wisdom, research and a market game to deliver you results with a 92 percent accuracy rate, in less time and at a lower cost than traditional research. It’s an ideal way to get quantitative predictions and rich qualitative guidance at once.