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Dannon and Consensus Point to Speak at The Quirk’s Event

Please join Simone Schuster of Dannon and Chris Smith of Consensus Point at The Quirk’s Event on Tuesday, February 28th in Orange County, CA to learn about a powerful alternative to traditional survey methods for concept testing, and how the approach truly delivers better, faster, and cheaper insights. Session Details: Dannon Yogurt has a 35 percent [...]

By | February 23rd, 2017|Categories: Uncategorized|Tags: , , |0 Comments

Prediction Market Based Volume Forecasting

Head over to the GreenBook Webinars Archive to hear speakers from Consensus Point and Top Box Associates share findings on how Prediction Market research can be used directly, or adapted, in order to perform volumetric forecasting. Prediction Markets were introduced as a new methodology to the market research industry around 2008, but they still are considered [...]

By | February 20th, 2017|Categories: volume forecasting|Tags: , , |0 Comments

Brad Marsh, CEO of Consensus Point, Featured in CIO Story

Consensus Point's CEO, Brad Marsh, was pleased to share his perspective on the importance of anticipatory insights in an article for CIO Story.  Here's an excerpt from his contribution. "The missing ingredient is leveraging predictive technology and marketing science methods that empower your customers to help you successfully shape the future of your markets and products. [...]

By | February 13th, 2017|Categories: anticipatory, Gamification|Tags: , |0 Comments
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