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Looking to Disrupt? Don’t Unintentionally Sink Your Next Cash Cow.

iPod, Swiffer, Facebook, Netflix, Uber. If I asked you to identify a few of the most disruptive, habit-changing brands and products in recent memory, there’s a good chance these would be on your list. As the name suggests, disruptive new brands and products break completely new ground and typically answer an unmet (or unknown) consumer need [...]

By | March 9th, 2017|Categories: Best Practices, Disruptive Products|Tags: , , |0 Comments

Dannon and Consensus Point to Speak at The Quirk’s Event

Please join Simone Schuster of Dannon and Chris Smith of Consensus Point at The Quirk’s Event on Tuesday, February 28th in Orange County, CA to learn about a powerful alternative to traditional survey methods for concept testing, and how the approach truly delivers better, faster, and cheaper insights. Session Details: Dannon Yogurt has a 35 percent [...]

By | February 23rd, 2017|Categories: Uncategorized|Tags: , , |0 Comments

Prediction Market Based Volume Forecasting

Head over to the GreenBook Webinars Archive to hear speakers from Consensus Point and Top Box Associates share findings on how Prediction Market research can be used directly, or adapted, in order to perform volumetric forecasting. Prediction Markets were introduced as a new methodology to the market research industry around 2008, but they still are considered [...]

By | February 20th, 2017|Categories: volume forecasting|Tags: , , |0 Comments
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